The importance of brand identity: Researching and developing a comprehensive design language and adaptable visual components

Today, there is an abundance of stakeholder engagement and data visualization platforms. However, they are overwhelming to use, and the data is not easy to interpret. To explore how new methods of visual design and data visualization, Veras Technologies Inc. will work with intern Divine Okonkwo to research, design, and test a comprehensive design language, adaptable visual components, and a interactive data visualization system. The intern will test the data visualization system with internally company data and publicly available population statistics. Veras hopes to use this research to establish a strong brand identity and further develop their verified AI-driven stakeholder engagement platform. The intern hopes the results of this study will advance their understanding and abilities in visual communication.

Faculty Supervisor:

Daniela Sirbu

Student:

Partner:

Veras

Discipline:

Sociology

Sector:

New and Digital Media; Information and Communications Technology; Technology

University:

University of Lethbridge

Program: