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The research project I propose concerns the mobile application market in a developing country. In order to provide a complete analysis, I must define what makes Curitiba city favourable to a mobile application market and what people are seeking through mobile applications on the market. Furthermore, this project must reveal how the demand meets the offer concerning mobile applications in terms of price, interrelationship, logistics by obtaining the requirements to create a mobile application in Curitiba. In addition, I want to analyze if the growing economy of Curitiba influences the growth of the mobile application industry. Most of the existing studies concern the mobile phone use but not mobile applications while it could contribute to increase the economic growth.
Zandra Balbinot
Universidade Tecnológica Federal do Paraná
Business
Education
Université du Québec à Montréal
Globalink Research Award
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