TrendAI Market Innovation Research

Project Summary

TrendAI is an advanced AI-powered SaaS platform designed to transform the fashion industry by enabling brands to anticipate trends, optimize inventory, and improve customer engagement. This project centers on two complementary initiatives: primary market research and innovation development.

The research project focuses on identifying niche opportunities within the Canadian fashion market and ensuring strong product-market fit. Key activities include mapping target customer segments such as independent retailers, mid-sized brands, and e-commerce businesses; analyzing their pain points in demand forecasting, inventory management, and consumer engagement; and validating the effectiveness of TrendAI’s solution. A critical component of this research is the recruitment of potential customers as beta testers. Their insights will shape TrendAI’s roadmap, ensuring its features and strategy are directly aligned with industry needs.

The innovation project builds on these insights to refine TrendAI’s business model, marketing strategies, and product offerings. Emphasis will be placed on enhancing AI algorithms for improved forecasting accuracy, developing a user-friendly interface, and ensuring seamless integration with e-commerce and inventory management systems. In parallel, targeted go-to-market strategies will be developed to accelerate adoption among Canadian fashion brands.

A marketing intern will play a vital role in executing these initiatives, conducting competitive and trend research, engaging early adopters, supporting marketing content and campaigns, and analyzing customer feedback.

The methodology combines AI-driven market analysis, digital marketing tools, and structured feedback loops through surveys, interviews, and beta testing. This iterative approach ensures both the product and strategy evolve in line with customer requirements and market realities.

The outcome of this project will be a validated market position in Canada, a strong base of early adopters, and a refined platform offering. By aligning its innovative analytics solution with customer needs, TrendAI is positioned to become a leader in AI-powered solutions for the fashion industry.

Faculty Supervisor:

Chantal Hervieux

Student:

Partner:

TrendAI Inc

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Saint Mary's University

Program: