TrypScore Deeplinking Integration

Incorporated in 2019, Medidas Digital created TrypScore, a mobile application designed to positively impact driving behaviour and help reduce the 1.35 million fatalities and 50 million serious injuries caused by vehicle collisions across the world each year. Unlike User-Based Insurance and telematics monitoring systems, TrypScore uses gamification, incentivization and engagement to put drivers at the centre of the behaviour improvement process. Anonymized and aggregated data is collected by the mobile technology and visualized in web-based applications to enhance the value to the partners in our mission. Geospatial technology is used to provide consumer intelligence data alongside proximity-based marketing for our corporate partners who provide rewards for our drivers. Driver behaviour scoring technology is used to heat map concentrated areas of driver risk to inform municipalities, safety organizations and researchers on behaviour patterns and positive or negative change through proactive measures.

This project will focus on the optimization of deep-linking processes to analyze how the user is finding the technology and then analyze how the user engages with the mobile and web-based applications. The completion of this project will ensure that the applications are being downloaded or logged into efficiently and designed for maximum engagement, thus enhancing its value as a positive behaviour-change tool. This project has great importance as the information related to when and how users are downloading the technology or how they are engaging with the technology will have a direct effect on the company’s mission of reducing collisions and saving lives.

Faculty Supervisor:

Steve Chattargoon;Robert Stumbur

Student:

Partner:

Medidas Digital Inc.

Discipline:

Computer science

Sector:

Information and cultural industries

University:

Northern Alberta Institute of Technology

Program: