TVI Ocean Impact Initiative

Working together with the Tourism Vancouver Island (TVI), the intern will develop and implement a communications campaign targeting consumers and tourism businesses focused on ocean stewardship and responsible travel. The intern will elevate the role and responsibility of destination management organizations in serving as stewards of the destination in order to reduce the impact of the visitor economy on Vancouver Island’s ocean and intertidal ecosystems through direct action, research, and communications.

The project aims to increase awareness of the tourism industry’s impact on the ocean on Vancouver Island, maintaining its place as a world-renowned destination. This project will seek to mitigate impacts on ocean and intertidal ecosystems through shoreline cleanups while encouraging tourism businesses and visitors to reduce their impact on the ocean through corporate and consumer communication activities.

As an Island destination, protecting and reducing the tourism industry’s impact on the ocean is essential to Vancouver Island maintaining its place as a world-renowned destination. The benefits for TVI of this project:
– raise Vancouver island sustainability tourism profile,
– make Vancouver Island an attractive destination that implements sustainable practices,
– implement actions that support the Biosphere Tourism Certification that TVI applied for in 2021.

Faculty Supervisor:

Rebecca Wilson-Mah

Student:

Partner:

Tourism Vancouver Island

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

Royal Roads University

Program: