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Understanding and Improving Female Representation at Michelin Nova Scotia
Michelin North America (Canada) Inc. is interested in understanding the reasons behind the underrepresentation of women in its Nova Scotia manufacturing workforce. Female representation in its workforce remains disproportionately low at approximately 15%, compared to a gender balance rate of staff recruitment at approx. 36%. Despite Michelin’s reputation for competitive wages, benefits, and career development, female applicant rates remain low. This study aims to uncover the root causes and barriers—cultural, geographic, educational, perceptual, and operational—that may deter women from pursuing careers in manufacturing.
Faculty Supervisor:
Arla Day
Student:
Partner:
Michelin
Discipline:
Business
Sector:
Professional, scientific and technical services; Wholesale trade
University:
Saint Mary's University
Program:
Business Strategy Internship
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.