UX/UI Website and mobile app design – RUNNR Delivery

It is crucial for RUNNR to incorporate best practices and strategies for our UX/UI for our platform to not only lead within an industry just in our proprietary smart logistics technology, but as well in our user’s experience. Being a technology startup, it is crucial that we can display our features and benefits to users in such ways that are attractive, easy to understand, and fun to use. No matter how innovative our technology is in solving our target market’s pain points, if they are unable to use it efficiently or don’t like using our platform, this will impact RUNNR’s ability to grow and scale operations. Due to RUNNR offering a tech solution in an industry that is currently operating mostly offline, having an amazing UX/UI design, enables easier customer acquisition and customer onboarding; significantly improving our competitive advantage in the market and coming out on top versus our competitors.
As a startup, RUNNR has taken the approach of focussing on customer service and satisfaction. The lion’s share of RUNNR’s resources and focus has gone into this customer service focus which has left improvements yet to be made in RUNNR’s brand and product road map.

Faculty Supervisor:

Cody Phillips

Student:

Partner:

RUNNR Delivery Inc.

Discipline:

Computer science

Sector:

Professional, scientific and technical services; Transportation and warehousing

University:

University of Saskatchewan

Program: