Vibrancy Ambassador

Downtown Fredericton Inc. is committed to enhancing downtown vibrancy through urban design, beautification initiatives, and community engagement, ensuring the area remains attractive, dynamic, and welcoming for residents and visitors. Its main activities include improving outdoor dining spaces, overseeing decorative elements, managing storefront aesthetics, and implementing accessibility projects in collaboration with property owners, tenants, and local stakeholders. The key challenge lies in sustaining and enhancing these efforts in a way that goes beyond routine maintenance, requiring a strategic and research-driven approach. The organization aims to implement innovative solutions that integrate digital and in-person promotional initiatives, elevate public art and urban design, and foster stronger community collaboration. By identifying opportunities to enhance public spaces, developing creative marketing strategies, and prioritizing accessibility improvements, this project will support long-term urban renewal and economic vitality. To achieve these goals, expertise in urban design, community engagement, digital marketing, and strategic planning is essential, ensuring a holistic approach to downtown revitalization.

Faculty Supervisor:

Stephen Grant;Akash Das

Student:

Partner:

Downtown Fredericton Inc.

Discipline:

Business

Sector:

Other services (except public administration)

University:

University of New Brunswick

Program: