ViewerCentric Audience Strategy Wizard

Discoverability is the degree to which a piece of content or information can be found in a search of a file, database, or other information system. The term aptly identified the fundamental challenge of making original screen media content, e.g., a TV show, film, or web series, stand out in a content abundant world. As stated at the Canadian Discoverability Summit, “in a time of Internet overabundance, we are bombarded by content, and we need to revolutionize communications to build our audiences.”
The ViewerCentric Audience Strategy Wizard tool will guide creators through the steps of creating informed, actionable, and measurable audience development plans. Built to align directly with the framework required by Canadian funders, which are criteria crafted by Magnify Digital, the Wizard will instantly advance the ability for creators to complete their funding applications. It will also standardize the format for those submissions enabling more effective and fair evaluation by funders. It will increase producers’ opportunities for discoverability. Magnify Digital delivers audience development strategy, training, and technology for the creative industries, and is poised to solve audience development and impact challenges facing the screen media sector, its funders, and investors.

Faculty Supervisor:

Sara Diamond

Student:

Partner:

Magnify Digital

Discipline:

Sociology

Sector:

Arts, entertainment and recreation; Information and cultural industries

University:

Ontario College of Art & Design University

Program: