Wavelength Music Arts Projects

This project is intended on focusing on the recovery of live music and art events that have been negatively impacted by the affects of the COVID19 pandemic. Enhancing the audience experience is going to be the main focus of Wavelength as they prepare to offer in-person events in spring 2022. The intern will contribute to the organization’s capacity to re-engage audiences and welcome them back to their event series with the aim of maximizing attendance, engagement and earned revenue potential in a safe environment. The intern is to provide information in the form of projects and a final report at the end of the internship for possible creative solutions to this problem. The objective of this project is to think of and develop solutions as to how it is possible to strategically and safely host live events. If live events are not yet feasible, then to develop hybrid or remote solutions that provide as close to the benefits of live in person events as possible. The benefit of this project the organization would be to have broaden and aid in further examining options to aid in socio-economic recovery from the negative effects of the pandemic.

Faculty Supervisor:

Lorena Escandon

Student:

Partner:

Wavelength Music Arts Projects

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

Toronto Metropolitan University

Program: