Web Analytics – Conversion to Lead Generation

H3ALTH TECHNOLOGIES INC. is an SME democratizing healthcare by providing an affordable and maintainable full body scanner. Our imaging software maintains applications covering body measurements, clinical health information, health related early warning signs and maternal health with the potential to cover more.

As an SME, H3ALTH TECHNOLOGIES INC. faces the challenge of developing an online presence, brand identity, and target audience. In our digital age, companies have a need to emphasize their online presence through web development and social media platforms. Responding to this need, companies are utilizing data analytics to gather insights from web traffic; optimizing the curation of content and ensuring that information reaches the desired audience (I.e., potential investors, prospective employees, ideal customers).

Faculty Supervisor:

Sarah Imran;Chad Wilson

Student:

Partner:

H3alth Technologies

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

Mount Royal University

Program: