Yooreka

Yooreka is a smart-home, consumer Internet of Things (IoT) device and/or peripheral, system agent and subscription service intended to assist families and parents with early childhood development. It may use Artificial Intelligence (AI) I to gain an advanced understanding of a child’s learning environment to support their socio-emotional development, and assists parents’ decision making while also enhancing children’s learning environments. Yooreka may be described as an amplified parental control with features that give mentors, educators, and family members the opportunity to configure the learning and development environment to the child (on and offline). Yooreka is at the proof-of-concept development stage. The scope of the proposed project will be to undertake market research to better understand the landscape of existing (and potentially competing) products. The outcomes from the proposed project will provide input on certain features for Yooreka that will provide us with a unique value proposition and develop an initial business strategy.Market research and business strategy development will follow an iterative process using a combination of Lean Methodology and framing a structure for innovation. Four key stages are: 1- Business Modelling, 2- Scenario Planning, 3- Hypothesis Testing, 4- Breakthrough Innovation Learning.

Faculty Supervisor:

Yaqi Shi

Student:

Partner:

SZID Inc

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

The University of Western Ontario

Program: