3Common Strategic Marketing Research for B2C and B2B

3Common is a social scheduling application that looks to solve the problem of scheduling and finding activities ideas within our users’ social lives. This tool will be like a Microsoft teams’ group where you can view your friends’ schedules, send invites, track RSVP’s, retain event details, and see which events your friends are attending. In addition, there will be an explore page and home feed where you can scroll and look for activity ideas posted by 3Common, local businesses, or your friends on the platform to be the one stop shop for social life management. Our research project objective is to collect data through our backend databases, surveys, and interviews, and characterize the ideal users and use cases of 3Common. We want to know who our target market is, our ideal marketing channel, features that our users want/need, what each demographic uses the tool for, and what generates the most user adoption and growth for 3Common. We also want to know if our growth in social scheduling an advantage is we can use when implementing business profiles onto the platform to integrate ticket sales, bookings, and reservations.

Faculty Supervisor:

Nathan Greidanus;Claudio Sousa

Student:

Partner:

North Forge

Discipline:

Business

Sector:

Education; Management of companies and enterprises; Professional, scientific and technical services

University:

University of Manitoba; University of Winnipeg

Program: