AAI: Optimal Postal-Code Level Customer Acquisition

The customer acquisition strategy for an organization is most effective if informed by insights into which customers would provide the most value, how much it would cost to acquire those customers, and what is the probability of success for acquiring a particular customer. While it is not tractable to do such analysis at the individual level, there is a desire to analyze the questions surrounding customer acquisition at quite low levels of granularity, for example, at the postal code level. Deloitte has created a solution called Acquisition AI which takes a first step toward intelligent customer acquisition by offering a model to forecast the probability of acquisition success by postal code.

Faculty Supervisor:

Elias Khalil

Student:

Partner:

Deloitte Canada

Discipline:

Computer science

Sector:

Professional, scientific and technical services

University:

University of Toronto

Program: