AltumView Marketing Strategy

The product has a high potential of growth in the future because of its unique mission. However, the company has been focusing on the product development and introducing the products in senior care homes. The company now wants to introduce the products to direct customers and expand the product presence as well as brand awareness. In order to achieve this, an on-going marketing plan is needed. Starting with Kickstarter project, the company then focuses on promoting its social media accounts, creating advertisements on these accounts are next steps to maintain customer relationship. As a marketing intern for the company, I could help with preparing the materials, by preparing contents and pictures. By starting with scheduling to update the social media accounts of the company two to three times a week, the moderate frequency will help the company slowly get to the cycle of frequent updates. Moreover, the company should take advantages of the advertisement on social media to reach out to more customers. I have never created an advertisement on Facebook before, so I will have to learn and do research for it.

Faculty Supervisor:

Yupin Yang

Student:

Partner:

Altumview Systems Inc

Discipline:

Business

Sector:

Information and cultural industries; Manufacturing; Professional, scientific and technical services

University:

Simon Fraser University

Program: