Analysis of Corporate Digital Influence to Develop Digital Content Marketing and Strategy For A Consumer Product Based Company

The interns will use social media data-mining and network visualization tools along with qualitative assessments of digital content to develop a social media and digital content production strategy for a consumer products based company. Case studies will be performed
on successful and competitor brands in order to better inform the digital media production and strategy for the partner company moving forward. The goal will be to provide the industry partner with a social media strategy, including social media account set up and posting
strategy, blog posting strategy, video productions and a rebranded website which allows for the tracking of digital marketing efforts.

Faculty Supervisor:

Anatoliy Gruzd

Student:

Partner:

California Innovations Inc

Discipline:

Business

Sector:

Wholesale trade

University:

Toronto Metropolitan University

Program: