Assessment of IT Distribution Channels in Canada

The distribution of IT products in Canada is complex and constantly changing, with dramatic transformation coming from new digital technologies, changing customer expectations and the constant presence of global competitors. This research will assess the IT Distribution Channels in Canada to understand the changes, and to identify the key attributes for survival and prosperity going forward.
Small and medium sized enterprises (SMEs) rely on IT Channel partners, who bring both technology and the understanding of how to implement and deploy that technology for competitive advantage. The ability of SMEs to compete in an increasingly digital global marketplace relies directly on their IT Channel partners. This research will allow Canadian businesses to understand how to build that reliance and to understand how the Channel will evolve in the future.

Faculty Supervisor:

Ron Babin

Student:

Partner:

IDC Canada

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Toronto Metropolitan University

Program: