ATI Telecommunication International (AFL)

ATI Telecommunications International (AFL) is a global leader in fiber optic solutions and advanced communications infrastructure, supporting industries that rely on high-performance connectivity. As the company grows and adapts to an evolving digital landscape, it faces challenges in maintaining strong internal corporate communications, fostering employee engagement, and enhancing organizational branding across its diverse and hybrid workforce. Traditional communication methods are no longer sufficient to keep employees informed, motivated, and aligned with corporate objectives. Information silos, inconsistent messaging, and engagement gaps can lead to decreased collaboration and productivity. The key innovation challenge lies in designing and implementing a modernized internal communication strategy that leverages digital tools, data-driven insights, and interactive engagement techniques to create a more connected and informed workforce.
This project will introduce innovative approaches, such as AI-driven analytics for measuring engagement, personalized communication channels, and interactive digital platforms that facilitate real-time collaboration and recognition. By moving beyond traditional one-way communication methods, AFL will create a more dynamic and inclusive workplace culture where employees feel heard, valued, and aligned with the company’s mission. The initiative extends beyond routine HR and communication functions by integrating emerging technologies, behavioral insights, and strategic messaging frameworks to enhance internal branding and employee participation.
To solve this challenge, expertise in corporate communications, digital content creation, employee engagement strategies, and behavioral science will be required. Additionally, knowledge of communication tools such as social media, intranet systems, email marketing platforms, and analytics software will be essential. The intern will play a pivotal role in researching, designing, and implementing these innovations, ensuring they are tailored to AFL’s unique organizational structure and operational needs.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

ATI Telecommunication International (AFL)

Discipline:

Business

Sector:

Information and cultural industries; Manufacturing

University:

Kwantlen Polytechnic University

Program: