Austin Laberge- Mitacs Business Strategy Internship Application

This research project will consist of attempting to market and successfully sell M and M Publishing’s new retirement training manual and launch their new retirement coaching service. The main goal of this research project will be to help successfully launch and expand M and M Publishing’s new retirement coaching service for seniors and older adults who are either retired or soon to be entering their retirement. I will be attempting to get into contact with financial advisors and representatives from the “Big 5” major banks and other financial institutions to convince them to adopt Michael’s Drak’s retirement philosophy. The goal will be for these advisors and institutions to agree to promote M and M Publishing’s retirement coaching network and new retirement manual in the process. I will also be responsible for taking over all social media accounts for M and M Publishing in order to improve their online presence, attract possible consumers, and improve their overall brand awareness. This internship will benefit M and M Publishing by promoting the launch of their new products while also attracting prospective business partners to help grow the company.

Faculty Supervisor:

Elspeth Murray

Student:

Partner:

M and M Publishing

Discipline:

Business

Sector:

Professional, scientific and technical services; Real estate and rental and leasing

University:

Queen's University

Program: