Blue Moose Media Value Proposition Project

Blue Moose Media’s programs and capacity have been greatly impacted by the Covid-19 pandemic. As the company looks to maintain the quality of their workshops and courses in a new, virtual setting, learn to better serve the community’s changing needs, expand to serve more diverse clients, and pivot and grow, they are now looking to learn more about the real value they bring to the community. This project aims to use research done by the intern to provide these answers, and ultimately aid in decision making, and will be an opportunity for the intern to apply skills and take part in an experiential learning opportunity. Likewise, the work of this internship is expected to benefit Blue Moose Media in the following ways:
1. Gain a better understanding of the biggest challenges facing small business capacity to execute their digital marketing;
2. Learn how they can modify our classroom to best fit the Saskatchewan business community’s needs;
3. Provide us with insights into the needs of Small-and-Medium-sized businesses to help us strategically model their curriculum;
4. Gain further knowledge on our target audience segments.
This project is mutually beneficial to the intern and partner organization.

Faculty Supervisor:

Maureen Bourassa

Student:

Partner:

Blue Moose Media

Discipline:

Business

Sector:

Education

University:

University of Saskatchewan

Program: