Branding and Marketing Associate

The work will focus on finalizing Africa Trade Desk’s corporate messaging since the company is re-branding and creating an Ecosystem. The overall messaging to Africa Trade Desk’s potential members is undergoing a revision, this will be one of the key activities. As well as, creating a dedicated marketing strategy to be developed and implemented for the summits. The design and delivery of the summits as well as the social media marketing campaigns will be the other areas included in the internship scope. This will help Africa Trade desk in establishing a template to be used to get Canadian companies to real profitable business opportunities to a market that is expected to grow. This will help reduce the Canada-Africa trade deficit while improving thousands of lives by providing jobs and economic growth in a sustainable way. The message to finalise is Trade not Aid.

Faculty Supervisor:

Howard Nemiroff

Student:

Partner:

Africa Trade Desk

Discipline:

Business

Sector:

Wholesale trade

University:

Carleton University

Program: