Bridal Couture Application

Bridal Couture is currently engaged in the sourcing, selling, and alteration of wedding dresses for prospective brides. In pursuit of additional revenue streams, Bridal Couture is interested in launching a “bridesmaid box” product for members of the bride’s wedding party. The intern’s role will be to successfully launch and monitor the success of this new product. The intern will begin by understanding our business, the needs of our brides and their bridemaids, and ideally the types of products they would be interested in. The intern should also research the market and understand which other bridesmaid boxes are available and how we can differentiate ourselves in the crowded wedding market. Then, the intern should execute on their strategic vision and create the supplier relationships, designs, and other resources needed to make the product a reality. The intern should also create promotional messaging to announce the key benefits of Bridal Couture’s bridesmaid box to accompany a marketing plan that will maximize Bridal Couture’s potential revenue. After launch, the intern should work on tracking the product launch’s success based on key metrics they identify as strategically important. The intern should suggest changes in real time to the product, marketing plan, or overall strategy

Faculty Supervisor:

Ning Su

Student:

Partner:

Bridal Couture

Discipline:

Business

Sector:

Retail trade

University:

The University of Western Ontario

Program: