BSI Project Key Auto Group: Student Olivia Sekulic

The main focus of the internship project will be working within Key Auto’s Marketing Department, specifically
developing marketing strategies (primarily through social media, online and digital avenues) that take into
consideration the change in consumer habits due to COVID-19. In the past, Key Auto’s business has primarily
been conducted through face to face interaction, however, with the recent changes in how business is conducted, our main concern is keeping up with new consumer trends. The final deliverable of this research project will be an optimized social media and marketing strategy that will give clear recommendations and desired outcomes that both senior management and front-line staff will understand.

Faculty Supervisor:

Marjorie Delbaere

Student:

Partner:

Key Auto Group

Discipline:

Business

Sector:

Retail trade

University:

University of Saskatchewan

Program: