Business Development Coordinator

Spandrel Interactive, a leader in interactive media and gaming solutions, is seeking to expand its client base, refine its sales pipeline, and enhance its market research strategies to drive sustainable growth. While the company has established itself as an innovator in digital engagement, its business development efforts require a more structured approach to identifying new opportunities, optimizing outreach initiatives, and improving competitive analysis. The key challenges include acquiring new clients in a competitive market, streamlining the sales process for better lead conversion, and leveraging data-driven insights to inform strategic decisions. This project will support Spandrel Interactive in addressing these challenges by implementing targeted outreach strategies, refining proposal development, and strengthening market intelligence. By going beyond day-to-day operations, this initiative will enable the company to scale more effectively and maintain a competitive edge in the industry. Solving these challenges requires expertise in business development, market research, sales strategy, and client engagement, ensuring a data-driven and strategic approach to growth.

Faculty Supervisor:

Stephen Grant;Akash Das

Student:

Partner:

Spandrel Interactive Inc.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of New Brunswick

Program: