Cloverdale Curling Club-Marketing and Administrative Intern-Kirk

Curling has been described as the ‘Roarin’ Game’, with the ‘roar’ coming from the noise of a granite stone as it travels over the ice. The Cloverdale Curling Club (formerly known as Valley Curling Club) has been home to the sport of curling in Cloverdale since 1954. The club offers a variety of curling leagues for men, women and youth.
The project’s objective is to create a strategic plan to overcome the continued decline in the numbers of players and members in the Cloverdale Curling Club and an aging player/member base. We are trying to figure out ways to attract newcomers and people of different ethnicity to curling. Our club is situated in the Surrey/Cloverdale area, that’s a young, growing and culturally diverse community. This project will help us create a marketing plan to increase our customer base and generate interest in the local community about the game of curling. The Marketing and Administrative intern will research our local community and demographics to develop effective marketing strategies to generate awareness, attract the audience, and create learning interest in curling. The purpose is to encourage people to join the Cloverdale Curling Club.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Cloverdale Curling Club

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

Kwantlen Polytechnic University

Program: