Cold Garden Beverage Company – Marketing and Events Intern

Cold Garden’s strategy to combat the negative revenue impacts of Covid-19 restrictions is to develop creative alternatives to generate event revenue while increasing brand exposure. We. believe this differentiating strategy will provide the company with a competitive advantage in the tight craft brewing market space. Cold Garden is forecasting that the current Covid-19 restrictions will be in place for an extended period of time. As such, this will have a significant impact on businesses that rely on events with large gatherings. We feel that the intern’s development of creative events, within the parameters of the Covid-19 guidelines, will provide revenue generating opportunities and while increasing our brand awareness. Further, these events will help shape the benchmark in the industry for safely operating events in our current environment.

Faculty Supervisor:

Martin Halek

Student:

Partner:

Cold Garden Beverage Company

Discipline:

Business

Sector:

Manufacturing

University:

University of Calgary

Program: