Community Futures Marketing Internship

Project objective is to develop an actionable Marketing Strategy for CF FFG.
Activities will include:
1. Market research (where do business owners or future business owners, in the Fraser Fort George region, look for information?)
2. Development of a Marketing Strategy based on knowledge of CF FFG and the market research.
3. Establish a ‘branding theme’ (must use the CF FFG logo as this is a pan-western brand).
4. Notations of how to recognize funders in marketing materials.
5. Update the website – thus, making it more user friendly and intuitive.
6. Identify potential campaigns for marketing – i.e. loan campaigns, small business month, international women’s day, disabilities day, etc.
7. Develop campaign materials – ‘plug and play’ for CF FFG to use in the future.
8. Several generic marketing templates that a picture and words can be changed and reused for different notice and/or events (posters, Instagram, FB, Linked-in, other identified sources for marketing)
9. Set up Hootsuite (or other identified platform) and support two members of the CF FFG team in learning how to utilize this effectively

Faculty Supervisor:

Charles Scott

Student:

Partner:

Community Futures Fraser Fort George

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of Northern British Columbia

Program: