Conveniently Green – Market Development and Expansion – BSI Application

Sales Strategies
• Researching, analyzing, and testing new communication and sales strategies that align appropriately with our target market
• Developing innovative ways to manage our customer relationships efficiently and with a high level of organization by researching customer relationship software in which CG can implement.

Marketing Strategies
• Develop and implement effective social media content and advertisements to drive foot traffic to current retail customers and promote CG products in potential client businesses.
• Research and analyze potential digital marketing campaigns designed to promote CG products through internet platforms (Facebook Ads, Google Ads, and search engine optimization)

New Product Research
• Research new products identified as being correlated with CG’s target market, including identifying suppliers and manufacturers.
• Create forecasting models to predict sales volumes, predicted margins and forecasted revenue.

Faculty Supervisor:

Thomas Cooper

Student:

Partner:

Dyall Holdings Ltd.

Discipline:

Business

Sector:

Wholesale trade

University:

Memorial University of Newfoundland

Program: