Conveniently Green Marketing Development and New Market Expansion

Conveniently Green (CG) is a start-up that strives for sustainability. We offer products for consumers to become more Earth-conscious in their everyday lives. Our products replace single-use plastics with alternatives that are made from biodegradable materials. All products are sustainable, accessible, and convenient.

As consumers become more informed about climate change, they are researching and making decisions towards changes to lead a greener lifestyle. Furthermore, the Candian Government is implementing a ban on single-use plastics in the near future, resulting in a large number of disposable plastic consumables being replaced with greener alternatives. Making these changes can be difficult for the consumer. “Going green” can take time to find suitable alternatives that fit in with their lifestyle. CG wants to make it convenient for customers to go green.

Our focus is to develop and distribute environmentally-friendly consumer goods that are easily accessible and convenient to use. The intern’s challenge is to bring our products to the identified target markets using innovative, creative, and unique strategies in the areas of digital and physical marketing. Furthermore, she will be involved in the processes of creating new products through applied market research.

Faculty Supervisor:

Thomas Cooper

Student:

Partner:

Dyall Holdings Ltd.

Discipline:

Business

Sector:

Wholesale trade

University:

Memorial University of Newfoundland

Program: