Couth Studios Branding Innovation Project

Couth Studios is a fashion-tech startup that leverages AI-driven design and community-driven voting to create unique, sustainable fashion pieces. The brand operates at the intersection of fashion, technology, and sustainability, redefining traditional design processes by integrating data-driven insights and consumer engagement into product development.

Couth Studios is in the early stages of brand development and faces the challenge of establishing a strong, cohesive visual identity across digital platforms, marketing campaigns, and in-person experiences (such as pop-ups). Unlike traditional fashion brands, which have established design systems and marketing structures, Couth Studios must:

Faculty Supervisor:

Paul Zanettos

Student:

Partner:

Couth Studios

Discipline:

Business

Sector:

Manufacturing

University:

George Brown College of Applied Arts and Technology

Program: