Decoding Political Messaging to Working-Class Voters In Canada

This research project, “Decoding Political Messaging to Working-Class Voters In Canada,” is interested in understanding how the three major Canadian political talk to working-class voters. We will be looking at what the Liberals, Conservatives, and New Democrats say about important topics like jobs, climate change, and healthcare. By exploring and analyzing their party platforms from 2003 to 2021, we want to understand the similarities, differences, and significance of what and how they are communication to working-class Canadians. This study is valuable because it can offer practical recommendations for communicators, policymakers, and leaders to do a better job of reaching everyday Canadians. The partner organization, Resonant Strategic, will gain useful information and tips on connecting with working-class citizens, making their messages clear, and tackling issues that matter to everyone in Canada.

Faculty Supervisor:

Feodor Snagovsky

Student:

Partner:

Resonant Strategic Inc.

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

University of Alberta

Program: