Define and Implement Digital Go-To-Market (GTM) Strategy and Plan

We are looking to create and implement our primarily digital GTM strategy.
We will be incorporating an agile approach: plan-do-check-adjust.
Will be very dynamic environment – learning what works and what doesn’t, and quickly adjusting our tactical approaches as more information comes in.
There will be a planning component and a doing component to this project.
Data will be a key driver in our entire process – determining our next steps.
There is an opportunity that with the right candidate this engagement would continue into the future.

Faculty Supervisor:

Sarah Imran

Student:

Partner:

Evrywork

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Mount Royal University

Program:

Business Strategy Internship

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