Demande SSE | Cynthia Lin

L’objectif principal de ce projet de recherche est d’analyser de manière approfondie l’impact de l’intégration de l’intelligence artificielle dans les moteurs de recherche sur les comportements de recherche des utilisateurs et les stratégies de marketing numérique. Nous visons à identifier comment ces innovations technologiques transforment les dynamiques de recherche en ligne et influencent les pratiques des agences de marketing numérique.

Faculty Supervisor:

Sylvain Amoros

Student:

Partner:

Click & Mortar

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

HEC Montréal

Program:

Business Strategy Internship

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