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Designing and Implementing a Communication Plan for Purpose Homes
The Purpose Homes Pilot project, an initiative of Purpose Construction, focuses on building affordable 5+ bedroom homes to accommodate larger and blended family models. Purpose Homes also aims to create a zero-barrier pathway to homeownership for low income Indigenous and Newcomer Canadian families. The objective of this Mitacs project is to implement a communications plan for Purpose Homes that prioritizes accessible and informative materials to be used for stakeholder engagement, community consultations, marketing, and fundraising purposes.
Faculty Supervisor:
Lindsay Smith
Student:
Partner:
Purpose Construction;Social Innovation Canada
Discipline:
Business
Sector:
Education; Other services (except public administration)
University:
Red River College Polytechnic
Program:
Business Strategy Internship
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