Designing and Implementing Accessible Software for the Canadian Media and Entertainment Space with the Cansbridge Fellowship

This project encompasses the research, design, and implementation of innovative improvements in a 3D animation software for a Canadian-based media and entertainment company. The main objective is to attract and better serve the business’ underrepresented customer segment of artists in the Asian market. This aligns with the Cansbridge Fellowship’s primary mission to support Fellows in creating disruptive impact and advocating for the causes they pursue. Through recommending product solutions for long-term business strategy, this project bridges the gap between the company and the needs of its Asian user base, contributing to Cansbridge’s ongoing Canada-Asia engagement initiatives. Lastly, the project will bring insights and data on Asian markets to the Cansbridge database, which will be made available to the Canadian business community and other stakeholders in the 3D industry who can leverage this information to deliver value to a more diverse range of users.

Faculty Supervisor:

Norah McRae

Student:

Partner:

Cansbridge Fellowship

Discipline:

Business

Sector:

Technology; Entertainment and Media; New and Digital Media

University:

University of Waterloo

Program: