Developing and implementing a marketing plan and strategy for TRICOAST Education.

TRICOAST Education Inc. offers products and services to assist educators identify students in need of assistance or additional services beyond prescribed instruction, even when students have not yet mastered the language of instruction. Our products and services include:
• access to our digital platform and the curriculum-based dynamic assessment (CBDA).
• online resources to complement the CBDA.
• the ability to produce individualized student evaluation reports containing quantitative results and qualitative observations, comments, and pedagogical suggestions.
• audio files of each student; and,
• certification training for CBDA users.

As a start-up company, we need to produce a detailed and comprehensive marketing plan. The general objective of the intern’s work will be to play a pivotal role in steering the company’s strategic direction by generating a comprehensive marketing followed by its implementation plan. After developing the marketing plan, the intern will set up its implementation process including developing key metrics to measure the marketing process involving stakeholders, like internal employees, contractual workers, external marketing agencies, ad platforms like Google, Facebook, LinkedIn, as relevant. The intern will develop Excel-based tools to keep a strong handle on past, present and future of various data points and metrics of the marketing plan over time, so that the data can be meaningfully available to management and investors.

Faculty Supervisor:

Stephen Grant

Student:

Partner:

Tricoast Education

Discipline:

Business

Sector:

Education

University:

University of New Brunswick

Program: