Developing and Implementing Marketing Strategies, Parados with UNB Catlayst

Parados is seeking a dynamic group of students to prepare for our initial launch.

Parados Cerebral Solutions Inc. is a multiple award-winning start-up, founded in 2020 that helps assess, monitor and improve key physical & mental predictors of health and performance. As a team of engineers and advisors with personal experience as pro athletes, coaches, analysts, trainers and agents we work closely with several professional athlete trainers, non-profits, and research organizations to develop affordable, accessible and widely applicable products & services. Our main offering is an online platform that enables accurate, remote analysis of biomechanics while we are also in the R&D stages for wearable devices.

During the the internship, students can analyze PARADOS’ current messaging, visuals, marketing strategy while taking a look at what competitors have done during their launch.

Based on students’ work, we hope to develop a data-driven launch strategy then carry it out over the ten week period. Innovations that will help guide us will include investigations according to geography, target market segments, according to when our early adopters’ buying cycles are. PARADOS has conducted over 100 customer interviews -this information can also be reviewed and quantified.

Faculty Supervisor:

Stephen Grant

Student:

Partner:

Parados

Discipline:

Business

Sector:

Professional, scientific and technical services; Retail trade

University:

University of New Brunswick

Program: