Development of a Business and Marketing Plan for the PTRC

With the announcement by the Government of Canada of increasing measures to reduce CO2 and other GHG emissions to Net-zero, the PTRC has begun to reposition itself as a world-leader in CCUS to help the country, and international partners, reach aggressive targets by 2030 and 2050 respectively.

With the new realities of carbon pricing, taxes and (recently) the announcement of a federal tax incentive for CCUS in Canada, the PTRC is working towards a new business and marketing strategy that will achieve the following objectives (the chosen intern will help define and identify how to proceed with each):
• establish and develop new markets for its CO2 storage and MMV expertise across additional industries that have large set point sources of emissions
• work with existing clients in oil and gas, energy and academe to establish projects that will help Canadian companies reach their environmental, social and governance (ESG) goals
• identify and apply for funding from Canada’s government, and provincial/private sources, that match the PTRC’s wheelhouse or research and project expertise
• work to expand our participation in equity, diversity and inclusiveness in our practices and research activities, especially but not exclusively with indigenous groups
The main objective of this 6 month program for the intern of choice would be to work one-on-one with the new CEO and create a fully realized marketing and business plan to incorporates all of our policy goals (emissions reductions, EDI, ESG) and helps steer the company towards future success.

Faculty Supervisor:

Eman Almehdawe

Student:

Partner:

Petroleum Technology Research Centre

Discipline:

Business

Sector:

Mining; Professional, scientific and technical services

University:

University of Regina

Program: