Development of a business development, an NFT, and a community engagement strategy for supporting Canadian athletes.

Refine the organization’s go to market strategy for its business development initiatives across social media. The intern will conduct audits on each clients social media channels to identify areas of strengths and weaknesses, curate a list of industries which reasonate with the client and its audience, and create a list of social selling strategies to best position the organizations clients for brand partnerships. The intern will create a complete Sales Cycle for each and activitely implement this go to market strategy to test its efficiency.
Research and develop an NFT strategy for the organization’s clients’. Develop a roadmap for current and future clients to successfully and sustainably launch and manage their own NFT collection.
Identify and develop a plan for each client’s Community Initiative with the goal of launching one client community/social innovation initiative. The intern will strategically work with the organization and for its clients’ to launch a community program. The program / event will create a fun and engaging atmosphere for youth to be introduced to sport and have the opportunity to meet and participation alongside a Canadian Olympian.

Faculty Supervisor:

John-Paul Ferguson

Student:

Partner:

Robert John Management

Discipline:

Business

Sector:

Management of companies and enterprises

University:

McGill University

Program: