Discover more projects across a range of sectors and discipline — from AI to cleantech to social innovation.
Since the introduction of radio and television, fans have had a connection to those they know in the media. These connections are called âparasocial relationshipsâ and they are one-sided relationships, usually between a fan and a celebrity, that is usually not face-to-face. With the advent of social media, any person, or company, can become a celebrity and gain fans. In this project, the intern will work with a marketing company to develop computer algorithms to automatically analyse comments on Instagram and determine how many account followers have parasocial relationships with the account owner. He will then develop a way to summarize these results in a parasocial identifier (PSI) score.
Terry (Fan) Jiang;Kafui Monu
Splash Media Group
Find the perfect opportunity to put your academic skills and knowledge into practice!Find Projects
The strong support from governments across Canada, international partners, universities, colleges, companies, and community organizations has enabled Mitacs to focus on the core idea that talent and partnerships power innovation — and innovation creates a better future.