Digital Audit and Marketing Strategy Development

We want to improve how we digitally reach our target markets, so that we can grow awareness and increase revenue. To achieve that, this project has several core elements (to be refined with a successful applicant):

Audit: To examine our web, ecommerce and social media channels to understand who we are reaching and how they are behaving, relative to who we currently believe to be our target audience.
Strategy: Based on the audit, help us craft a strategy to refine and optimize our digital channels so that we improve how we communicate, and with what groups, to grow awareness and sales.
Tactics: Driving from the strategy, craft a tactical plan which will create an actionable road map of activities.

Faculty Supervisor:

Alex Stewart

Student:

Partner:

The Oat Company, Inc.

Discipline:

Business

Sector:

Manufacturing

University:

Memorial University of Newfoundland

Program: