Digital Marketing Coordinator – SMS project

SMS messaging is a new digital marketing channel that is untapped. Very few companies are using this channel. One would only have to look at his/her mobile phone and one would notice very few SMS text messages that are advertisements.

Coupled with AI chatbot technology, SMS messaging could be a very profitable channel to bring traffic to DTC websites such as MyVega.com and MyVega.ca.

To this end, Vega would like to conduct SMS messaging (with AI chatbot technology) tests throughout a 4-month period. We want to know if SMS messaging with AI chatbot tech are good drivers of revenue. Also, we want to see if we are able to engage our retained customers through SMS + AI.

Furthermore, we want to further test using email automation to further scale up SMS + AI innovations.

The results will be directly tied to the performance of our Shopify eCommerce platform.

A huge treasure trove of data will be analyzed and insights will be gleaned. The conclusion of this 4-month test will be whether to continue or discontinue the SMS + AI chatbot strategy.

Faculty Supervisor:

David Keighron

Student:

Partner:

Vega

Discipline:

Business

Sector:

Manufacturing

University:

Douglas College

Program: