Digital Marketing Strategist

SCHMEAR Naturals is an early stage natural skincare company based out of Vancouver BC. Since our launch in 2018, we have seen steady organic growth in our D2C markets and B&M wholesale channel. With the impact of the pandemic, we have seen an over 60% decline in our turnover directly attributed to the cancellations of events and closures faced by our wholesale partners. As a small business, we quickly launched our Shopify e-commerce channel. We now face the challenges of developing a digital marketing strategy to optimize this sales channel, while balancing the efforts of the re-launch of our superfood face masks (coming August 2020).

Faculty Supervisor:

Robert Helsley

Student:

Partner:

SCHMEAR Naturals

Discipline:

Business

Sector:

Retail trade

University:

The University of British Columbia

Program: