Digital Product Sampling (Marketing)

Go Bee, Inc. (Go Bee) is an experiential marketing company that provides customized marketing campaigns in order to introduce brands to consumers, converting consumers into customers. Facing unprecedented times, Go Bee has decided to add a new division, Connector to leverage the firm’s strong capabilities in the digital product sampling space by providing a virtual experience for its clients to sample brands and products. Digital product sampling provides consumers with an organic product experience in the safety and comfort of their homes as well as an overall increase in the Return on Investment (ROI) for clients through the targeted use of analytics. The opportunity for Connector to grow and operate as its own division with the capacity to replicate and be exported to more geographic territories expands Go Bee’s reach and opportunity for revenue growth.

Faculty Supervisor:

Gregory Zaric

Student:

Partner:

GoBee Inc

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

The University of Western Ontario

Program: