Digital Strategy Internship with Clearday Communications

With a large percentage of our clients cancelling live Clearday workshops, including those that count towards professional designation credits (CPAs and lawyers), we’ve had to shift more of our services and sessions online. The success of these online sessions prompted us to consider other ways we can provide convenient learning and development services for our professional-designation clients.

Problem: Other professions need to earn professional credits each year. Sometimes their employers provide training that earns them credits, but many have to source their own accredited training. They are busy people who need a good selection of learning, on-the-go.

We would like to conduct a competitive analysis, assess the viability of, and then develop a business and operations plan, for a podcast and accompanying app that provides professional designation credits for other professions for a membership fee. There would be a wide selection of content at the client’s fingertips. All of the material on the app would be accredited by the governing body. An app like this exists for accredited sessions for CPAs (newly released).

Faculty Supervisor:

Arcan Nalca

Student:

Partner:

Clearday Communications

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Queen's University

Program: