Digital Strategy & Sales Internship

This Digital Strategy & Sales Project is focusing on findiing and applying innovative ways for lead generation and sales online, while also having content creation and digital advertising as an important aspect. By utilizing CRM and LinkedIn platforms, the overall objective is to create awareness and generate the interest of eligible potential clients. The overall goal is to redefine the company’s strategy to acquire more clients. More specifically, this project includes e-mail marketing and A/B testing in order to find the best way to communicate the company’s services to potential clients and attract their interest. Moreover, content creation through the company’s website, its blog, several social media platforms and emails is vital to achieve a greater exposure of BizXL Solutions and create an impactful brand image to the prospective clients. Through all these tools and practices, BizXL Solutions will maintain relevance and sustainability, during this pandemic and help newly acquired clients to adapt to an ever-changing landscape.

Faculty Supervisor:

Jay Handelman

Student:

Partner:

BizXL Solutions

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Queen's University

Program: