Elaborating business models supporting the digital transformation of an independent veterinary establishment: the cases of the projects Vetechno and Petruption in Groupe DMVET

Globally, the pet technology market has consistently growing in recent years. It encompasses the commercialization of technology-based products, such as smart collars, automatic feeders and drinking fountains that specifically caters the health and well-being of pets. Experts agree on a positive outlook for the industry in the years to come, fueled by product innovation development.

Is in this context, and having innovation at DMVET’s core, that the group is now looking to disrupt beyond medical technologies. Its next challenge would be to innovate in the development of digital technologies (digital), artificial intelligence (AI), internet of things (IoT) and the metaverse for pets (PetMetaverse) by creating an innovation ecosystem while developing veterinary, strategic and financial partnerships. To do so, DMVET plans to invest to set up a subsidiary tech company: VETECHNO that will have PETRUPTION, a Vet/Pet incubator, within.

Faculty Supervisor:

Patrick Cohendet

Student:

Partner:

Centre vétérinaire DMV

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

HEC Montréal

Program: