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Enhancing Digital Marketing and Business Intelligence for Hyspecs Eyewear
This project aims to drastically improve Hyspecs Eyewear’s digital marketing strategies and business intelligence capabilities. It seeks to leverage Zach Ketter’s academic background in Business Technology Management and his academic advisor Robb Somach to address real-world business challenges. The project focuses on the development and implementation of innovative digital marketing strategies and the use of analytics to drive strategic decisions, thereby enhancing the company’s market position and customer engagement.
Faculty Supervisor:
Ivor Cribben;Robb Sombach
Student:
Partner:
Hyspecs Eyewear
Discipline:
Business
Sector:
Retail trade
University:
University of Alberta
Program:
Business Strategy Internship
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