Exploring Data-Driven Strategies for Enhancing Digital Presence and Market Expansion for Retailers Specializing in Gourmet Gifts and Specialty Foods

Dolce & Gourmando is a distinguished Canadian retailer based in Toronto, celebrated for its premium specialty foods, creative gift baskets, and tailored corporate gifting solutions. Despite a robust market reputation and high-quality product offerings, the company struggles with a digital presence that fails to represent its brand identity and engages potential customers effectively. The current website suffers from an outdated design, poor navigation, low online visibility and reduced customer engagement. Moreover, there is no structured process in place for analyzing market trends or understanding customer preferences, which hinders the company’s ability to make data-driven strategic decisions.
This digital shortfall goes well beyond day-to-day operational issues; it directly impacts Dolce & Gourmando’s growth potential and competitive positioning in a rapidly evolving digital marketplace. To address these challenges, the company will collaborate with the Wearable, Interactive, and Mobile Technologies Access Centre in Health (WIMTACH) to launch a comprehensive digital transformation initiative. This project is designed to revitalize the website through modern design and improved functionality and establish a robust framework for continuous market research and business analysis.
Central to this initiative is a Business Analyst intern, who will be embedded at Dolce & Gourmando’s office to represent the company’s strategic interests. The intern will conduct in-depth primary research through structured interviews and questionnaires with the business owner and employees, and secondary research, including competitor analysis frameworks like SWOT analysis and PESTEL analysis. Dolce & Gourmando is a distinguished Canadian retailer based in Toronto, celebrated for its premium specialty foods, creative gift baskets, and tailored corporate gifting solutions.
Success in this endeavor requires expertise in business analysis, digital marketing, market research, and data analytics. The ideal intern will adeptly apply analytical frameworks and research methodologies to generate robust, data-driven insights that serve as the foundation for strategic

Faculty Supervisor:

Tenzin Jinpa

Student:

Partner:

Dolce & Gourmando

Discipline:

Business

Sector:

Retail trade

University:

Centennial College of Applied Arts and Technology

Program: