First Course Foods-Marketing Strategy Intern-Kennedy

First Course Foods provides a healthy solution to parents who want to offer solid food items to their babies. We produce nutritious meals, low in salt and high in iron and protein, and make them available to those who have no time or energy to prepare a meal for their babies in advance. We are currently walking into a market that has almost no options to choose from. Our biggest challenge at the moment is to define and maintain a successful customer segmentation. This project will help us focus on our best and most profitable customers and support us to maximize productivity and profitability. The intern will identify our core market niche and develop a social media marketing plan that will best cater to the needs of our core customers; the intern will learn and understand the dynamics of business operation in collaboration with our local farmers’ markets.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

First Course Foods

Discipline:

Business

Sector:

Management of companies and enterprises

University:

Kwantlen Polytechnic University

Program: